The home of Australia's Chef Hat Award Chef Hat Awards and  Readers' Choice Awards



Supporting Digital Connectivity & Loyalty For Your Venue

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Funding a Digital Customer Solution for Your Business

In a world-first, the Australian Good Food Guide, Google, WOWAPPS and 13cabs have joined forces with the Victorian Government to power a 100% commission-free AGFG Total Customer Solution to ensure uninterrupted customer acquisition and retention regardless of the unpredictable trading environment.

Program Overview

The Victorian Government recently announced an extension to its Small Business Digital Adaptation Program; a $20 million initiative to help Victorian sole traders, micro and small businesses adapt to a digital operating environment. 

The program is open to Victorian businesses from industry sectors including hospitality. It will provide you with a $1,200 rebate towards a range of digital business tools that drive customer acquisition and loyalty during post-pandemic recovery.

Take free product trials and digital customer connectivity workshops
Choose one or more of our eligible digital products for your business
Purchase your product and begin digital customer engagement with assistance from the AGFG team
Apply and claim your $1,200 rebate to cover 12 months of access to your new digital tool set

So... What's On Offer?

This is a complete digital tool set that enables you and your customers to engage and do business. It has been designed specifically for modern hospitality, with simplicity and effectiveness at the core - the easier the better! 

Operating at the intersection of technology and hospitality, our platform makes it easy and affordable for restaurants to acquire and retain more customers using:

Online Bookings

Online Ordering

Table Ordering

e-Gift Cards

Loyalty Apps

Advertising & More

The best part... it's 100% commission-free and all for a single low fixed rate!

Pick and choose what you need when you need it. Our AGFG Total Customer Solution is modular, so you can use individual components without disrupting the functionality of the entire system.

We're here to enable Australian businesses to thrive - not feast on their margins. 

We believe that your customers are YOUR customers!

The Right Crowd

Be discovered by any one of our 2 million+ monthly readers who are actively searching for the next great venue to try out.

Our crowd is waiting for you!

Dollars in the Till

AGFG featured venues received more than 167,000 orders and reservations in 2021.

Generate more revenue for your business via digital channels.

Marketing Made Easy

Be seen by more new customers in our AGFG Collections.

Make your customer data work for you by enticing customers to visit time and time again.

0% Commissions

Never pay commission for an order, a reservation, or a delivery.

AGFG will never have any hidden fees or sneaky commissions lurking under the surface!

The Answer to Modern Hospitality Madness

Everyone knows AGFG as the publisher who has guided local foodies for 40 years as well as the home of Australia's Chef Hat Awards and Readers' Choice Awards. 

What you probably don't know is that we've actually built something a whole lot better than a reputation.


Digital changed everything...

A few years ago we had a funny feeling that the Australian hospitality industry was changing. Being open and having great service just wasn't enough anymore.

Customers' attention had moved. They were online - all the time. All of a sudden people wanted to interact with venues directly from their devices. The whole journey from inspiration to order was happening digitally - you never even see the customer for delivery orders.


We've built what vendors need

Instead of denying the truth of it all, we set out to talk to vendors from across Australia to see if they were ready for these changes and had a tool in place to deal with them. You know what we heard? An overwhelming NO!

We headed back home and came up with something to solve that problem. Something to close the growing gap between venue and customer connection. The AGFG Total Customer Solution was born, and now it's here to help you.

How Does It Work?

The key to success as we hit the road to recovery from pandemic-restricted trading is being seen by the right people, converting them into paying customers, and then getting those new customers back time and time again.

That's a lot of sounds like more work than any one person can do on their own.

AGFG has combined 40 years of experience serving 65,000 Australian hospitality businesses and 5 million local readers into one package so you CAN do it yourself.

Don't worry - we still do all the technical parts!

4 essential benefits

Seen by the Right People

Have your own business listing on the Australian Good Food Guide. It's been the go-to place for local foodies to get the inside word on where to dine and spend their time for the last 40 years.


  • 2 million+ monthly readers
  • Weekly EDMs that go out to thousands in your local area
Take Full Control of Your Listing

Make your venue so appealing that AGFG readers just have to visit!

  • Let people know what's on at your venue this week
  • Promote your signature dishes and star Chefs
  • Get more visitors to your social media profiles
Generate Revenue & Recognition

Featured in AGFG promotions to drive more business and get the acclaim that your venue deserves.

  • Be eligible for our Chef Hat & Readers' Choice Awards
  • Feature in our monthly themed Collections
  • Send offers & announcements direct to your customers
Commission-free Reservations & Orders

Convert interested AGFG readers into paying customers directly from your listing with order & call now options.

...PLUS we'll supercharge your Google Listing with Reservations and Orders: commission-free. Forever. 

  • 500,000 digital orders/bookings by AGFG in Google via 2021 alone, etc.
  • 94% of Australians use Google search when they need to find something online

Get Access to Our Total Customer Solution

Paid for By The Victorian Government

  • Everything your venue needs: orders, bookings, delivery, loyalty, & more
  • Be discovered by any of our 2 million+ AGFG readers
  • Feature in AGFG marketing locally and across Australia
  • Generate more calls, bookings, & orders for your business
  • Save thousands of dollars every month on booking + order commissions
  • AGFG Pro Setup Service $199 - free until May 2022

Let's talk about getting you in with AGFG: be seen by more new customers, generate stronger venue loyalty, and start saving money on commissions today.

What our customers say about us

"We're very, very grateful for the support. It's a very easy system to use the actual back end for web apps and Australian Good Food Guide. And it just means that we're able to promote more effectively, the events that are coming up."

Gemma Swain
The Cornerstone, The Irish Times Pub, Wayside Inn, Chaise Lounge

“We chose AGFG for the simple-to-use Bookings engine and the integration between online orders and our POS system. Being able to accept and manage bookings outside of business hours has seen us generate additional business where we never have been able to."

Anna Morgan
3 Brothers & An Oven